Sunday, April 10, 2005
What, Exactly, Is a Brand?
The author rails against those who try to define the Brand in lofty terms. He believes that the brand is much of the company's equity and a marketer who does not understand what a "brand" is is surely not worth his salt.
|| crawled by kpowerinfinity, 6:52 am
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I am monarch of all I crawl,
My right there is none to dispute;
From the blog all round to the scrawl
I am lord of the link and its route.
- Originally adapted from William Cowper by kpowerinfinity
If you can help me improve this, pls do! I am no good poet ;-)
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