Lord of the Links

Genesis Colors. Promoted by Sanjay Kapoor and Jyoti Narula, who bought it in 2001. Genesis Colors is trying to corporatize the fashion industry in India. Their supporters such as Deepika Gehani claim that it helps younger designers to get a foodhold in the industry, while at the same time maintaining their creative standards, which would have suffered had they been designing for a retailer. At the same time, established veterans such as Raghavendra Rathore would prefer their own in-house labels, because they want more of an artistic independance. It remains to be seen where the industry goes.