Lord of the Links

News Corp. is betting heavily on the internet as the future of broadcasting. It recently acquired the parent of MySpace.com and is looking at a few search companies for acquisition. The company that has built the Fox network as one of the biggest networks, is worried that the younger generation is spending more and more time online, and the advertising dollars are following them there.

It remains to be seen how News Corp. creates an online success where its competitors (Disney with Go.com and Time Warner with Aol.com) have faltered