Lord of the Links

Samsung is wooing Apple computer so that it uses Samsung NAND memory chips in its next generation iPod shuffles. NAND chips have several advantages, the primary being much better power efficiency and much more robust parts.

Apple seems to be planning to come up with Shuffles with a higher capacity and screen controls to bridge the market with hard drive players.

The main competitors of Samsung, Hynix and Toshiba are not as well prepared to established to supply NAND chips since they are far more number of lines producing DRAM chips used in PCs.