Lord of the Links

My sojourn into the Spider's Web

Friday, September 02, 2005

Behind Apple's Strategy: Be Second to Market

This article from Harvard Business School describes how Apple is no longer taking a first to market approach as it did in the earlier days. Instead, starting from the iPod, it is recreating existing applications in a far more appealing and market friendly manner.

The author cites the example of GarageBand, the music editing software, which makes it very easy for amateurs to create their own music albums, without reading the 500 page manuals! The fact that it is being used even by some pros lends even more credibility to it. But the real clincher is that, GarageBand is extremely intuitive and easy to use, which is the main reason for its success.

Sounds like Microsoft?
|| crawled by kpowerinfinity, 3:50 am

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